How to Pitch a Story to Good Housekeeping

Good Housekeeping is always on the lookout for great writers with great ideas, in an effort to deliver a unique mix of voices and perspectives to our readers. When it comes to freelance pitches, they're mostly interested in long-form narratives, deeply reported service pieces and personal essays that offer a compelling point of view, a personal story behind the news, a unique story rooted in the ideas of house/home or a deep-dive guide into a topic that will help improve readers' everyday lives.

"The goal of our features and essays is to invite a broad range of people into conversation about a timely subject with the intent of revealing various points of view and/or providing valuable service to our readers. Our reporting is balanced and our tone is positive, hopeful, approachable, smart, often funny and occasionally controversial, but never preachy, critical or judgmental. When it comes to covering key issues of the day, we use storytelling to "show" rather than to "tell," keeping people and communities at the core."

ABOUT GOOD HOUSEKEEPING

With a combined magazine and website audience of more than 51 million readers, mostly women between the ages of 30 and 60, Good Housekeeping reaches more people at every life stage than nearly any other media brand. You can take a look at our full media kit here.

Editorial Team:

Stephanie Dolgoff — Health Newsroom Director
Email: Stephanie.Dolgoff@hearst.com 
Tip: Reference a specific health trend or recent article you saw on GoodHousekeeping.com to show the idea is tailored to her beat. 

Marisa Cohen — Deputy Editor (Health & Wellness)
Email: Marisa.Cohen@hearst.com
Tip: Highlight why your story matters to Good Housekeeping’s audience now — timeliness is key. 

Kaitlyn Phoenix — Deputy Health Editor
Email: Kaitlyn.Phoenix@hearst.com 
Tip: Open with a brief, compelling subject line that names the expert/authority source you would bring to the story. 

Alyssa Jung — Senior Health Editor, Fitness & Nutrition
Email: Alyssa.Jung@hearst.com 
Tip: Pitch data-backed angles whenever possible — Alyssa’s work emphasizes evidence and expert sourcing.