Rihanna and LVMH (Louis Vuitton, Moet Hennessy) Confirm Collabo on New Fashion Label
The pop superstar will present her first fashion collection for the French luxury giant later this month in Paris.
After months of hype, LVMH and Rihanna’s fashion venture is finally materialising. The superstar, whose full name is Robyn Rihanna Fenty, is set to present her first collection for the new label, which will be branded Fenty, later this month in Paris. The offering will span ready-to-wear and accessories, including shoes, sunglasses and jewellery.
Rihanna's Fenty Beauty line, launched in partnership with LVMH beauty incubator Kendo, generated €500 million in its first full year in operation, underscoring the power of the Barbadian singer.
Fenty is the first fashion brand launched from scratch by LVMH since Christian Lacroix was founded in 1987. Rihanna is the first woman to create an original brand at LVMH and the first woman of colour at the top of an LVMH maison.