Rihanna and LVMH (Louis Vuitton, Moet Hennessy) Confirm Collabo on New Fashion Label

The pop superstar will present her first fashion collection for the French luxury giant later this month in Paris.

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@lvmh x @badgalriri = @fenty LVMH announces the fast approaching launch of a new luxury Maison, developed by Robyn Rihanna Fenty. The journey begins at www.fenty.com #lvmh #fenty #rihanna

A post shared by LVMH (@lvmh) on May 10, 2019 at 5:00am PDT

After months of hype, LVMH and Rihanna’s fashion venture is finally materialising. The superstar, whose full name is Robyn Rihanna Fenty, is set to present her first collection for the new label, which will be branded Fenty, later this month in Paris. The offering will span ready-to-wear and accessories, including shoes, sunglasses and jewellery.

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big day for the culture. thank you Mr.Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at @LVMH . This is proof that nothing is impossible. Glory be to God. 🙏🏿

A post shared by badgalriri (@badgalriri) on May 10, 2019 at 6:22am PDT

Rihanna's Fenty Beauty line, launched in partnership with LVMH beauty incubator Kendo, generated €500 million in its first full year in operation, underscoring the power of the Barbadian singer.

Fenty is the first fashion brand launched from scratch by LVMH since Christian Lacroix was founded in 1987. Rihanna is the first woman to create an original brand at LVMH and the first woman of colour at the top of an LVMH maison.