Vogue hires Rachel Besser as its new Market Editor

Vogue hires Rachel Besser as its new Market Editor

Rachel previously worked as a freelance fashion consultant and writer; she has also worked as a Market Editor for Domino magazine and Refinery29.

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When will my edits show who I am insiiiiideeeee

A post shared by RACHEL BESSER (@rachelbesser) on

 

 

Rachel has held positions as the Head of Styling at Refinery29, Fashion Market Editor at Refinery29, Market Editor at Domino Magazine, video host and producer at Refinery29 (her favorite on-camera experiences were hosting a red carpet segment for the ESPY AWARDS and her FANTASY FOOTBALL SERIES),  and also held roles at Vogue Magazine, and Harper's Bazaar, to name a few. 

She is also a muse for Prada, as her face appeared on Prada's runway and clothing for its Spring 2014 collection. 

If you ever wanted to know what a "Market Editor" does. Here's a brief breakdown.

  • Pitch and write daily content for Vogue with a focus on shopping stories designed to drive commerce
  • Merchandize for strong affiliate conversion while maintaining Who What Wear’s aspirational and fashion-forward POV
  • Keep a finger on the pulse of retailers, brands, trends, key players, and industry news
  • Track analytics on multiple story KPIs, with a special focus on affiliate, to ensure team and personal goals are met
  • Develop editorial franchises that build brand equity
  • Bring an innovative and creative approach to our traditionally top-performing story categories
  • Build a roster of experts and story contributors to add compelling voices to the content mix
  • Manage freelancer and/or intern contributions
https://www.instagram.com/rachelbesser/?hl=en

 

Her contributor's page:

https://www.vogue.com/contributor/rachel-besser

http://www.rachelbesser.com/


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