How to Pitch Your Story to Bon Appétit

Bon Appétit is one of the most respected food and culture publications in today’s media landscape. Whether you’re a seasoned journalist or a savvy publicist working on behalf of a chef, brand, or food‑centric story, knowing how to pitch to Bon Appétit effectively can make all the difference.

Here’s how to pitch like a pro.

Understand What Bon Appétit Is Looking For

Bon Appétit accepts a variety of freelance pitches, especially if your idea:

• Offers a fresh, culturally relevant angle.
  

• Connects food to broader themes of identity, economics, or social context.
  

• Includes specific reporting or personal insight rather than general overviews.

Rates typically start around $250 for a 400‑word piece and rise depending on length and complexity.

How to Structure a Successful Pitch

A successful pitch has five key components:

1. Subject Line (Make It Count)

Use a clear subject line that includes the word “PITCH” and a proposed headline. Example:
PITCH: How Millennials Are Reinventing Classic American Diner Culture

2. Introduce Yourself Quickly

In the first sentence, say who you are, your affiliation, and why you are the right person to tell this story. 

3. Proposed Headline & Hook

Give at least one strong headline suggestion. Then explain the core idea in a short paragraph. 

4. Reporting Plan

Provide a brief outline of your reporting:

• Who you’ve already talked to (or plan to).
  

• Key sources and insights you’ll include.
  

• Any relevant expertise (e.g., regional deep dive, data, trend analysis).

5. Clips & Previous Work

Include links to your best published clips that show your writing style and credibility. Even if they’re not food‑focused, choose pieces that showcase your voice and ability to tell a compelling story.