How to Write an Op-Ed

Writing an op-ed is one of the most powerful ways for journalists, publicists, and thought leaders to influence public conversation. An op-ed allows you to present a clear point of view, offer insights, and persuade readers on topics that matter. While it may seem straightforward, crafting an op-ed that captures attention, resonates with readers, and prompts action requires strategy, clarity, and a precise understanding of your audience.

Powerful op-eds that we LOVE

Megan Thee Stallion's NYT piece on protecting Black women,

Teen Vogue's critique of the "strong Black woman" stereotype

Essence's analysis of Black women's dissatisfaction with societal direction. 

The Purpose of an Op-Ed

An op-ed, short for “opposite the editorial page,” is a piece of persuasive writing that expresses your opinion. Unlike standard articles, an op-ed reflects your personal perspective and is supported by evidence, logic, and largely by experience. Its goal is to persuade — to move readers toward a new understanding or action.

Before starting, ask yourself: What change do I want to inspire? Who is my audience? The answers to these questions will shape your tone, examples, and structure.

The Foundation

The foundation of an Op-Ed is a strong, relevant idea. Editors are drawn to pieces that are timely and offer a unique perspective on current issues or ongoing debates.

• Look for topics that are currently in the news or trending within your industry.
  

• Consider where your expertise or unique experience can provide a fresh viewpoint.
  

• Avoid rehashing common arguments without offering new insight or solutions.
  

A timely and original idea ensures your op-ed feels relevant and valuable to readers.

Clear Argument

The heart of any op-ed is its argument. A strong op-ed presents a clear, concise thesis that is evident from the opening paragraph. Readers should immediately understand your position. Avoid ambiguity and make your stance unmistakable.

Supporting your argument with evidence is more important than the argument itself. Use credible data, case studies, historical examples, or personal anecdotes that illustrate your point. However, balance evidence with readability — dense or overly technical information can overwhelm readers. 

Make An Impact

An impactful Op-Ed helps guide readers smoothly through your argument. Here’s a simple framework:

1. Hook: Begin with a compelling anecdote, statistic, or observation that draws readers in.
   

2. Thesis Statement: Clearly state your position within the first few sentences.
   

3. Supporting Evidence: Present two to three key points, each supported by facts, examples, or experience.
   

4. Address Counterarguments: Acknowledge opposing perspectives to demonstrate balance and credibility.
   
   Conclusion: End with a strong, memorable statement that reinforces your main argument and, if appropriate, calls readers to action.
   
   

Clarity and Precision

Remember that you are writing for a general audience, not only for experts in your field. Your goal is to make your argument accessible, engaging, and persuasive to anyone interested in the topic.

Concise

Most op-eds fall between 600 and 800 words. Editors favor pieces that are tight and focused. Every sentence should serve a purpose: either advancing your argument or providing context. Cut redundant words and refine your writing until each paragraph contributes to the overall impact.

Final Tips for Success

• Stay focused: Avoid covering too many points; one clear argument is more effective than several scattered ideas.
  

• Be authentic: Your voice and perspective are what set your op-ed apart. Don’t shy away from expressing your genuine viewpoint.
  

• Know your audience: Understand the readership of the publication you are targeting and tailor your tone, examples, and style accordingly.
  
  

Writing an op-ed is both an art and a skill. With a timely topic, a clear argument, compelling evidence, and polished prose, your op-ed can spark conversation, influence perspectives, and establish you as a credible voice in your field.

More on Op - Eds here on the pages of The Stylists Suite

It's Always Been My Dream To Write an Op-Ed