Apr 20, 2022

Introducing The Star of Insider's First-Ever Digital Cover - Serena Williams

Serena Williams, The Cover Star of Insider's First-Ever Digital Cover

As Williams’ career has evolved, so have her interests. Her father taught her to think about the long game from the beginning, so she’s always seen herself as more than a tennis player. She’s started multiple businesses, including clothing and jewelry lines, but she’s planning to make the biggest impact through her investment firm, Serena Ventures, which aims to back founders with diverse points of view, and which had raised $111 million in its initial round of funding.

“Whether it's venture people saying that I shouldn't be doing it, or it's tennis when people said I'll never be good at it, I do think there's a part of me that always will enjoy proving people wrong. And sometimes you just need something to feed the fire, right? I'm like, ‘Oh that's what I needed to hear. You're going to regret what you just said.’ But that's me, and growing up behind Venus, I had to have that personality.”

— Serena Williams

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