Want to pitch to the New York Times' new "At Home" section. Here's how.
With no major sporting events and barely any travel happening due to the coronavirus, The New York Times plans to stop printing hard copies of The Travel and Sports sections in the Sunday edition and replace them with a section focused on life while sheltering in place called "At Home."
In a note that will be sent out to employees this week, executive editor Dean Baquet and managing editor Joseph Kahn told employees the Travel section of the newspaper will be replaced with a new section called At Home which will debut on Sunday.
At Home, which will be edited by Amy Virshup (email@example.com), will focus on “bring[ing] art and beauty into your home, along with health, style, deliciousness and a little bit of fun.” It will include games, tips for fitness and beauty, and easy recipes, as well as advice on child care and organization among other things. At Home will run throughout the duration of the pandemic, after which the Travel and Sunday Sports sections will return.
Meanwhile, the travel industry has slowed to a standstill because of shelter-in-place orders and travel bans. Delta Air Lines reported a 95 percent drop in April compared to the year prior, according to its latest earnings report. Airlines across the board are cutting schedules drastically. Delta CEO Ed Bastian said during a call with analysts that air travel levels may not return to normal for three years.
The Times makes the majority of its money from print subscribers. It earned $623.4 million in print subscription revenue last quarter. Some of those accounts also come with digital subscriptions. The company made an additional $460.4 million in digital-only subscriptions and other subscriptions like specific Cooking or Crossword section subscribers.