Naomi Osaka Has Plans To Launch Skin Care Line Just for Black Women

Naomi Osaka Has Plans To Launch Skin Care Line Just for Black Women

Following her many partnerships and collaborations with fashion house like Louis Vuitton and TAG Heuer, athlete of the year Naomi Osaka is now diving into the world of beauty with her very own skincare line. Dubbed Kinló, the label will be focusing on the needs of darker-skinned individuals.



In her IG Post, Osaka voiced, "I never thought I would ever start my own company, but I'm super excited to announce that I'll be launching KINLÒ, a new brand of skincare products developed to protect and rejuvenate melanated skin tones. I hope these products can help a lot of people and potentially save lives because I really feel that we aren’t protecting ourselves as much as we could. More coming this Fall."


“What drew me towards this project is having memories of being a kid and not knowing how to protect my skin. I only started wearing sunscreen recently,” the tennis star shared, highlighting the fact that about 33 percent of Black Americans die from melanoma in the United States.

According to the National Cancer Institute, eight percent of non-Hispanic white people die of this skin cancer. “For me, this project is something that requires more than just being a spokesperson. This is a public health need. I used to tell people that I didn’t need to wear sunscreen — but even if you have melanin, you need to take care of your skin, and I am passionate about that,” she added.

The release will feature an SPF 40 tinted face lotion with blue-light protection, an SPF 50 sunscreen designed for outdoor activity, a body spray, lip balm and eye cream. The formulas, all priced under $20 USD each, are specifically designed for those with more melanin in their skin.

Last year, Naomi Osaka ventured into handbag design with a range of limited-edition accessories designed with Strathberry.


Comprised of five bags and two small wallets, the capsule incorporates subtle detailing inspired by the design of a tennis racquet grip. Strathberry’s Ace bag arrives in two colorways, the first in classic black leather adorned with lime green stitching and the second in a mix of white, cobalt and pink leather paneling. The Allegro, a mini crossbody, is also rendered in a white-cobalt-pink mix alongside a woven version in gray accented with orange and white. The utilitarian Stylist bag can convert from a crossbody to a fanny pack and lastly, two zippered card holders carry just the essentials.

“Each bag in this collection celebrates my personal style through color and modern detailing, while still remaining timeless and versatile,” Osaka explained. The Naomi Osaka x Strathberry bag collection ranges from $150 to $825 USD at the Strathberry website.

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