Condé Nast has named Leta Shy new editor-in-chief of Self. The digital only fitness title has still been one of the publishing house's major titles, even after ceasing print in 2016.
Shy had only just left Self last year, having joined the title in 2015 as deputy editor, and later serving as executive director and interim editor in chief. Like Condé Nast’s other US-based editors, Shy will report to Anna Wintour, Vogue global editorial director and Condé Nast chief content officer.
Shy is pretty familiar with Self and her new job, joining the brand in 2015 as deputy editor before becoming executive editor in 2016. The following year and again in 2019, she served as its interim editor in chief and wrote many glorious articles under the title of digital editor.
Prior to joining SELF, Leta worked as a fitness editor at PopSugar and a medical editor at several scientific communications agencies. She lives in Brooklyn with her partner and daughter, and loves a good Saturday morning run through Prospect Park.
As permanent EIC, she will be responsible for developing and creating Self’s content across all platforms including digital, video and social, and will report to Anna Wintour, global editorial director, Vogue, and chief content officer, Condé Nast. The publisher ceased Self’s print operations in 2016.
“I am so thrilled that Leta will be returning to lead Self and continue the title’s growth which has grown 25 percent in the last year,” Wintour said. “Leta was pivotal to its expansion across platforms when she served as executive editor just a couple years ago and has a vision for the title that will bring wellness and health content to audiences in new and exciting ways.”