The Pioneer Woman Has New Opening For Senior Food Editor
ThePioneerWoman.com Looking For Seasoned Recipe Developer And Food Stylist To Join New Birmingham-Based Food Team
This is an exciting opportunity to join a team at the ground level.
The senior food editor will work directly with the site’s test kitchen director to steer recipe content for this fast-growing digital brand, with an eye for SEO and food trends. She or he will also help set up and run new test kitchen and studio; write recipes and intros with precision and accuracy; produce and style still and video shoots for new and existing recipes; and create digital food packages that loyal readers and fans will love.
Candidates should have a culinary degree and/or substantial professional kitchen experience, as well as experience developing and styling recipes and working in print and digital publishing. For consideration, a resume must be submitted as a PDF, along with a cover letter and salary requirements.
What you’ll do:
- Research digital food trends relevant to TPW audience and pitch recipe ideas and food packages
- Independently develop, test and edit recipes for the site and social media platforms
- Style food for video, “hands in pans” style recipe shoot: select appropriate tools and props in line with TPW brand style
- Prepare shot lists, photo briefs and coordinate with freelance photo teams for still photo photography shoots
- Style food for still photography
- Write optimized SEO recipe intros, including recipe keywords and hyperlinks, and compelling heds and deks
- Edit recipes and SEO intros written by freelancers and other staff
- Enter recipes into TPW content management system with an eye for accuracy and detail
- Maintain and update project management documents for digital team leaders
- Prepare expense reports for test kitchen purchases
- Bachelor’s degree, preferably in English, creative writing, communications or business
- Culinary degree or 2+ years professional kitchen experience (ideally savory and pastry)
- 5 to 7 years’ experience in food media with a published portfolio of developed recipes and food writing (some digital experience preferred)
- Experience with recipe testing and editing
- Experience food styling for still and video
- Experience using content management systems and managing spreadsheets
- Familiarity with recipe keyword research and search-engine optimization
- Demonstrated interest in digital food content and social media
- Strong writing skills (SEO intros, recipe headnotes and food explainers)
- Strong project management skills
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